NCOA – “Data Hygiene” Poll Question

If you want to learn more about NCOA before you answer the DataHygiene poll:  Click Here

Hint:  Over 40 million Americans change this every year!

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2 comments so far

  1. Henrik Liliendahl Sørensen on

    As we operate in other parts of the world, we integrate with other national services solving the same challenge.

    Many companies in Europe operate in several countries, so typically you must consider separate services for each country. So a feature of our solution is to cover this and thereby making life easier for our clients.

  2. Peter Benza on

    In the States, as you may know already, the NCOA offering provided by the USPS consists of an encrypted database with options to only receive moves (changes of addresses) that range 0-18 months (a limited license) and/or 19-48 months.

    Clients must submit the application themselves to the USPS, especially if they want to be an end user of the NOCA Link database that requires a third party software tool for matching purposes.

    In the past this use to be one database (0-48 months) covering all moves which I use to administer quarterly for my client JCPenney beginning in 1990. And in those days, only the service bureau’s (19 in total, if I remember correctly) received a license to use the NCOA system not like end-users can do today.

    One of the biggest challenges (primary for legal reasons – that’s a good thing!) is the stringent “exact” match logic which needs to be baked into the black box offering by the vendors (i.e. Group 1, Trillium, Anchor, etc.)

    The match logic includes customer attributes, such as: first, middle initial, last name, name suffix, and a complete address (i.e. pre and post directionals, etc.) including apartment number for address types that are tagged as a highrise. Before an address can be processed through NCOA, the input address has to be standardized which includes storing the address into parsed elements at least for matching purposes.

    Today, in addition to the legal ramification (requirement) to change someone’s address in their own customer database – it is also a great authoritative source for clients to leverage in order to measure their match accuracy efforts as enterprises continue to strive for a single customer view. I say measure because a sample file was used for analysis purposes not the entire database which is recommended.

    The ability to centralize all the addresses of a single customer from “N” different source systems is a big plus these days, for example, to “sync-up” with increased confidence your are bringing together the right people into one physical address.

    Furthermore, being able to justify and have a reliable source to monitor individual vs. a family moves is also big now given the data quality and other data hygiene practices emerging to benefit a CDI/MDM enterprise effort.

    In 2008, I recently estimated based on a live project, the GROSS impact or improvement attributed to match accuracy based on using a up-to-date address out of NCOA to be upwards of 25-30%. (This number includes duplicates or multiple instances of the same customer based on using the NCOA output where available. Note: This number will vary from company to company given their current best practices across the enterprise.) This percentage was based on four sources and an extract of over 12 million sample records from a total customer hub of over 200 million records.

    The NET impact of change to the single view of the customer was more around 10-11% factoring in all moves processed at 0-48 months.

    Does the UPU have similar requirements imposed like the USPS before updating a customer address?


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