Archive for the ‘Address Hygiene’ Tag

Cognitive Data and IntelliDRESS

“Game Changing Technology”

Here is another product (IntelliDRESS) I came across about a company located in Little Rock, Arkansas – Cognitive Data.  This information from their website is a good summary about what their data quality solution (IntelliDRESS) can do for you.

From the website:

“Cognitive Data’s clients typically recognize revenue gains of 4% to 8% per year.   A typical mail file contains 85% accurate records, 10% incorrect, but correctable records, and 5% impaired, and un-repairable records.”

“IntelliDRESS repairs the incorrect records (wrong address), improves the marginal records (apt # missing), and proactively identifies the undeliverable records for suppression and replacement with unique deliverable records. When this occurs, the overall mail campaign is maximized, providing a 4% to 8% increase in sales for the same marketing promotion cost.”

Why Data Hygiene?

Here are some more insights from Cognitive Data and how they insure the quality of your customer data is optimized:

“Typical customer mail files contain hard to recognize duplicate records, due to married and maiden names, as well as impaired addresses and customers whose life stage buying power has diminished. These records are the lowest performance deciles of any responder analysis, and can be proactively identified and substituted with better responding, unique records, thus optimizing the overall campaign sales.”

For more information about Cognitive Data and how they are different:

The example in the above link is a great illustration of how a combination of unique algorithm’s and proprietary matching software can assist clients in optimizing the “single customer view” inside your next CDI or MDM initiative.


Address Doctor and MatchUp

AddressDoctor is a unique and highly accurate international address-verification and correction system that can validate and correct addresses from many countries. It saves time, money and resources by identifying incorrect addresses.

MatchUp (formerly named DoubleTake) is an extraordinary merge/purge solution that gives you many different ways of identifying duplicate records. You can work with as many as 512 different files simultaneously.

MatchUp allows you to process files in different formats, with different field structures, without taking the time to manipulate the files and get them all into the same format with the same field structure. For example, you can process dBASE, Xbase, and ASCII files in one run — and it’s okay if the names and addresses are not in the same fields in all of the files.

Global-Z International Formats Addresses To Each Country’s Postal System

Address Hygiene (also referred to as Address Standardization) is at the core of the Globalz unique data management technology. The Globalz process determines the accuracy of an address, and whether it’s correctable. It then corrects addresses and formats them to the unique requirements of each country’s postal system.